Some examples of deep subconscious thoughts formed early in life are "I am not enough" or "life is hard". Others have to do with a sense of lack or being unworthy, such as "I don't deserve to be successful". These subconscious negative thoughts are like faulty computer programs, running under the surface. Over time and through repetition, negative thought patterns become hard-wired into the nervous system. These limiting beliefs form blocks that stand in the way of people's dreams, and MUST be cleared to achieve success.   Some people can clear them through years of meditation and practicing mindfulness. But that can be frustrating and take way too long.